Wine learning portal

I created a wine learning platform for our subscribers: a playful, easy-to-use space where they could learn more about wine, with quizzes and lessons.

UX Designer

Figma, Figjam
Notion

3-month
timeline

Research

I created a research plan to organize every step, and I used the dashboard I previously created to review useful data from previous research.

63,2%

say they feel lost when choosing a wine

52,3%

access their subscriber space monthly

66,7%

rely on their subscription to learn more about wine

63,2%

feel lost when
choosing a wine

52,3%

access their subscriber space monthly

66,7%

rely on their subscription to learn more about wine

User interviews

As part of the research, I organized user interviews with some subscribers. I prepared a script but I don't follow it strictly so that the user can share their thoughts freely.

“We learned quite a bit
at the beginning of
the subscription, but
we still don’t really know
how to pick wine
at the supermarket”

“I like when it’s fun,
when you learn
whithout even
realizing it”

Personna

Using data both from survey data and user interviews, I created three key personas to embody our main subscriber profiles and help us stay empathetic throughout process.

Competitive Analysis

I conducted a competitive analysis, taking notes on strengths and weaknesses to identify opportunities. I looked specifically for similar platforms, but also explored unrelated products to analyze specific UX components.

User Flow

I facilitated workshops with the team to share research findings and define the overall content structure. Then,
I designed the user flow taking into account technical constraints as well as CRM and marketing opportunities.

I facilitated workshops with the team to share research findings and define the overall content structure. Then, I designed the user flow taking into account technical constraints as well as CRM and marketing opportunities.

Digital wireframes

With a clear understanding of the user flow and content, I began designing the wireframes. I focused on the "Golden path", setting aside edge cases. I created black-and-white wireframes, then supervised a UI designer on the high-fidelity prototypes.

Usability tests

To validate our high-fidelity prototypes, we invited subscribers to participate in user testing sessions. Then, I synthesized the results, focusing on the key points that needed correction.

“I watch it in the metro,  so I really need subtitles  on video, otherwise   I will not watch it”

“I don’t understand
the difference between lessons and chapters”

Edges cases & documentation

Edges cases
& documentation

Following our usability testing sessions, I identified and designed all edge cases, then documented them for developers, testing, and future reference.

Interested in working together?

I’d love to hear from you.

Get in touch

Interested in working together?

I’d love to hear from you.

Get in touch

Interested in working together?

I’d love to hear from you.

Get in touch